The most successful B2B sales teams seldom achieve success on their own. They are backed by a partner solely focused on growing revenue while the business focuses on more pressing matters. Thus, developing partner networks and collaborative relationships enables brands to create an additional impact on end-customer sales. For a business to grow, it is important to consider how external partners can increase sales and revenue. A look outside the company can provide additional growth opportunities, whether it is in marketing, business, or market assessment.

Huella partners with Newsroom AI to help brands connect with their audience, create engagement, generate leads and drive sales. Newsroom AI enables leading brands and publishers across the globe to reimagine their storytelling for the mobile age and partners with leading creators to build brand-first story content.

Introducing Brand Stories

Web stories enhance your brand storytelling with a format that immerses users into a deeper, more nuanced and intimate experience, purposely engineered for the new generation of consumers. Stories allow brands to cut through the clutter of competition and communicate directly to audiences that are increasingly immune to traditional advertising. With the constant evolution of technology and the decreasing attention span of the audience, creating quick story content has a massive impact on brand sales and discovery.

Why Brand Stories

Consumer appeal
Consumers find tappable story content on the mobile web more appealing than traditional scrolling articles.

Skyrocketing demand
Consumption of tappable stories has skyrocketed on social platforms, revealing a substantial opportunity for advertisers and publishers.

A fully scaled opportunity
Nearly 3 out of 4 smartphone users (75%) read or view social stories at least weekly.

Result-driven experience
Amplify your content at an unprecedented scale, with a fully viewable and brand-safe exposure delivered across the world’s leading publishers.

Stories that build brands
Create relatable customer experiences that drive an emotional response with authentic and meaningful brand-supported visual content.

A world-class authoring platform
Experience the world’s leading story authoring environment used by leading newsrooms such as Forbes, USA Today, Vice, Lonely Planet and many more.

Timeline of the World’s Fastest Growing-Content Format

Newsroom AI X Brand Stories

Newsroom AI supports leading brands, publishers, and creators to take their ideas to life using the Web Stories format. Newsroom AI taps into the world of new-age storytelling with visual content for the digital space. It helps brands drive engagement across the consumer decision journey.

Awareness > Consideration > Conversion

It uses the following formats to create engaging brand content:

In-feed Ads:
This format enables brands to distribute stories programmatically across all Demand Side Platforms (DSPs). It extends to the full height of the device, creating an immersive experience for users. Users can uncover brand stories progressively while reading the content and continue scrolling after engaging with the in-feed content. This format runs exclusively across premium editorial placements available directly or via deal IDs.

Landing Page Experience:
This format uses brand stories as a destination page or content hub as a part of a campaign. Unlike Instagram stories, brand stories are created for the open web and thus, be distributed across any social network and amplified using native or display ads.

Magazines/Carousel:
This format creates a collection of stories to deliver programmatically across any ad-server or DSP. It deploys an end-to-end content experience that allows audiences to consume them without leaving the page. It helps brands create a continuous stream of content that gets updated as they publish more content into their account.

Shoppable Content Amplification:
This format creates actionable content experiences that enable consumers to explore, connect and shop directly via the stories. It helps brands enable deep product explorations with a full range of e-commerce integrations. It also helps in lead generation and drives sales and conversion.

Newsroom AI uses various forms of visual content to generate successful brand stories:

Generate revenue with Newsroom AI

Newsroom AI leverages the power of the fastest-growing content format in history to achieve higher revenue generation for brands.

Up to 15x higher engagement:
Compared to traditional display units, brand stories get up to 15 times higher engagement rates.

Up to 58s time spent on a story:
Consumers engaging with brand stories spend about 60 seconds with the experience before tapping out or continuing with the brand page content.

Up to 56% engaged depth:
On average, users go 56% through the brand stories – watching, reading, listening or engaging with the content.

Up to 2.5% average interaction rate:
On average, 2.5% of users engage with brand story content and move forward into the brand experience.

Why should businesses partner with NewsroomAI?

Let us look at some USPs of the world’s leading story authoring platforms used by various successful brands such as Forbes, USA Today, Vice, Lonely Planet and more.

Premium Publishers
Access hundreds of quality publishers and amplify your content with a comprehensive list of Indian and global publishers.

Audience Data
Pick from 500+ targeting segments based on user interests, purchase intent, search and eCommerce data.

Reporting and Analytics
Get a deep understanding of every story interaction with our built-in story analytics data that complements your ad-server or DSP analytics.

WYSIWYG Web Story Builder
Use the freestyle functionality to manage any number of shapes, media or text layers with your scenes.

Teamwork
Manage your brand elements and templates in one place and create teams with different roles and asset permissions.

Publish to your domain
Connect your domain so you can publish, save or revise stories without any subsequent uploads or invalidations.

Google Discover
Get your content ready for Google Discover with our advanced publish settings and format compatibility checklist.

Getty Images
Tap into over 300 million photos and videos via Getty Images.

Template Repository
Choose a template specific to your industry and audience:
– Health & fitness
– Personal
– Style
– Sport
– Travel
– Entertainment
– Art & Education
– Environment

Conclusion

Revenue partners like Huella can help businesses grow and scale, minimize costs and maximize productivity. This way, brands can focus on their core business, free up fixed costs and work with industry experts. Huella helps businesses increase performance through fundamental shifts in go-to-market and revenue strategy, process optimization, talent upskilling, and technology adoption.
The digital canvas is evolving; hence brands need to move away from traditional advertising formats and explore new ones. Consumers like brands that go out of their comfort zone and lean into their strengths to offer a unique solution to a common problem. The new-age consumers are not just buying what you do. They are buying into why you do it and how you do it. They are moving towards platforms that encourage and celebrate authenticity and expect brands to do the same. Thus, working with Huella and Newsroom AI and using story formats to communicate your brand ethos with your audience helps engage customers and creates a long-term relationship with them.