Programmatic Built for Campaigns, Not Just Impressions
HuellaNXT brings together curated premium supply, screen-right creative and connected programmatic activation across Connected TV, mobile and desktop through the DSPs brands and agencies already use. Premium environments. Better creative fit. Smarter curation. Connected execution.
Better creative shouldn't get lost in fragmented programmatic.
Premium supply is only part of the campaign. The creative still needs to work for the screen, audience and environment in which it appears.
HuellaNXT brings curated supply and screen-right creative together, then activates through the DSP you already use across Connected TV, mobile and desktop.
The media engine underneath every campaign.
Ad server and SSP in one, connected to curated deals and activated through your DSP, so supply, creative and delivery work together instead of in silos.
Programmatic, built around the campaign.
Creative-first ad serving
Serve interactive, video and high-impact brand experiences across Connected TV, mobile and desktop.
Curated premium supply
Access premium publishers, OTT platforms and Connected TV inventory through curated supply and deal-based activation.
Creative built for the screen
Take one campaign idea across CTV, mobile and desktop, adapted to the screen, format and interaction environment.
Enterprise-grade infrastructure
Support scalable ad serving and premium publisher activation through Google Ad Manager and MCM capabilities.
The layers of a relevant campaign.
Screen-right creative
Creative that adapts across Connected TV, mobile and desktop.
First-party data & context
Context, geography, language, device and approved segments.
Outcomes you can measure
Viewability, fraud, attention, engagement, brand lift and outcomes.
Built around your brief.
Designed for better outcomes.
Every campaign starts with a unique objective. Share yours, and our team will build a customised HuellaNXT solution tailored to your audience, creative and activation needs.