Huella means footprint
Campaigns leave a mark. The best ones leave a footprint.
Every campaign we build is designed to leave a mark on attention, on memory, and on the people it's meant to reach.
Built with a clear purpose
To build an integrated marketing infrastructure that slows creative decay, reduces attention waste, and enables continuous optimisation across creative, media, and data.
To make creativity work with attention, not against it, even at a massive scale.
Five years of building
A belief takes shape.
Huella was founded in New Delhi with a simple conviction: technology should make advertising more engaging, not merely more efficient.
Three founders. One vision.
Mayura Nayak and Karan Khanna join Prrincey Roy, bringing together complementary experience across growth, operations, media and creative technology.
Building the foundation.
Huella strengthens its agency and brand relationships, expands its team and establishes a presence across key advertising markets in India.
A national footprint.
Regional leadership across North, West and South, along with the launch of NEXad, marks Huella’s evolution into a national creative AdTech company.
The ecosystem expands across borders.
AIgnite joins NewsroomAI, NEXad and HuellaNXT as Huella grows across nine markets, connecting creative, Connected TV, AI and premium media.
The people driving the vision
Huella is led by people who bring together experience across creative technology, media, business and operations, with a shared belief that advertising can work harder without losing its creativity.
The Huella Approach
Identify the cultural, audience, and performance signals that reveal where attention is growing and where it's fading.
Create creative, data, and media systems that evolve with audiences, not against them.
Deploy campaigns through Huella's connected ecosystem, where creative and media work together in real time.
Measure, optimise, and feed every insight back into the system—making every campaign smarter than the last.